Headquartered in Ho Chi Minh City, Tan Khoa is Vietnam’s oldest and largest independent distributor of alcoholic beverages
In portfolio, scope, and volume, Tan Khoa offers product expertise, excellent customer service, and unmatched “one stop shopping” capabilities for all its customers across all channels
Tan Khoa has a track record of success of more than 15 years
Tan Khoa splits its existing sales force by channel and customer
On Premise International
On Premise Local
Off Premise Local
Vietnam’s four largest cities are Ho Chi Minh, Hanoi, Hai Phong, and Da Nang. These cities account for ~15% of the country’s 90mm people, and disproportionate amount of consumer spending. Tan Khoa boasts the most experienced Off-Premise sales organization in the country with direct coverage of 100% of Hypermarkets, 90% of Supermarkets. Tan Khoa delivers the whole of Vietnam through longstanding relationships with a vast network of sub-distributors.
Tan Khoa are the simultaneous development of distribution channels On Trade, Off Trade, MOFT, and special distribution channels for restaurants luxury hotel. The company also has its own retail system, Bacchus Corner, with stores in Hanoi, Da Nang and Ho Chi Minh City.
The distribution channels are not only concentrated in Hanoi and Ho Chi Minh City, but also in 10 branches throughout Vietnam: Quang Ninh, Nghe An, Da Nang, Nha Trang, Vung Tau ... with more than 6,000 customers different across the company.
Tan Khoa is keen to offer a wide variety of options to the local user, thereby meeting the growth of not only wine but also other products of the company from alcoholic beverages no alcohol.